The de Haro Group was founded in 1993 in the City of Havana by Heriberto de Haro.
We were able to expand our horizons into the world of graphic and web design with considerable success, using every tool available, from the most traditional techniques to the most sophisticated art, graphics and communications platforms and softwares.
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Over the years we have specialized in conceiving, programming, designing and executing visual communications projects by wedding traditional audiovisual to state-of-the-art digital technology and tailoring different supports and media to reach any target audience.
Creative planning and structuring of the message, plus ongoing interaction with professionals in related fields, has given us a broad spectrum of knowledge and experience with which to extract the full potential implicit in every aspect of our trade: Graphic Design for Advertising and PR, Editorial Design, Corporate Identity Design, Package Design, Typographic Design, Poster Design, Signage Design, Design for Television (and most specially in recent years), Website Design.
The Internet advanced rapidly from data surfing to advertising medium to marketing tool, among its many uses. Time was a vital element and forward-looking design studios had to drive hard to stay ahead of the game. Our team had to put in the time to study the web, gain experience in it and ride the crest of its incessant development.
It has been a wild ride, but one that has given us multinational expertise and made us very competent in the multimedia and web sectors allowing us to guarantee total satisfaction on any job. In sum, no matter how big or specialized the job may be, we can do it… and we can do it in a wide range of software supports, including all latest technologies features like HTML5 & CSS3, as well as based on MySql, Oracle and other database platforms.
De Haro Group, LLC., has developed a broad set of commercial strategies designed to get a message across through adequate implementation of all the supports and media at our disposal.
Strategic design of each specific campaign is our golden rule to ensure that the issue at hand can be solved as quickly as possible and with the greatest economy of resources.
At de Haro Group, LLC., the first step is always a detailed study of the current situation in the market, as well as of any relevant competitors, in order to have objective data to design an effective strategy based on target-oriented tactics in public relations, the media and promotional supports.
The de Haro Group is a family organization of independent artists, founded in 1993 in the City of Havana by Heriberto de Haro.
We were able to expand our horizons into the world of graphic design, photography and social communications with considerable success, using every tool available, from the most traditional techniques to the most sophisticated art, graphics and communications software.
Prestigious personalities and institutions in Cuba and other countries have availed themselves of our services to their complete satisfaction.
Our rich portfolio of discerning clients bears witness to the quality of our work and constitutes the underpinning of our expertise, prestige and spiraling development.
We have won important prizes and participated in individual and collective exhibits in Cuba and other countries.
With the considerable experience accrued in the organization of international advertising campaigns put at the service of our clients, we have effectively contributed to their success …but that, after all, is the goal and objective of our Group.
In 2007, we opened up for business in Miami, Florida.
The de Haro Group is a member of prominent institutions in the world of culture, visual arts and social communications.
UNEAC: National Union of Writers and Artists of Cuba.
FCBC: Cuban Cultural Assets Fund.
ACCS: Cuban Association of Social Communicators.
ADAVIS: Visual Artists Agency.
Heriberto de Haro
Hansel de Haro
de Haro Group
Architect | 3D and Visualization Specialist | Web Designer & Developer | Graphic Designer
Bachelor and Master of Architecture // Florida International University
Summer Classes // The Southern California Institute of Architecture (SCI-Arc)
Associated in Arts Degree (Architecture) // Miami Dade College
2008 - 2010
First Year of Architecture Program // ISPJAE, Havana, Cuba
2004 - 2005
3D Modeling: Autocad // Rhinoceros 3D // Maya 3D // V-Ray, Lumion, Keyshot (Render Engines)
Design: Photoshop // Indesign // Illustrator // After Effects // Premiere // Corel Draw
Web: HTML, CSS, PHP // Wordpress // Dreamweaver & Sublime Text
Graphic Design and Public Relations.
STUDIES1986: Art History major at the College of Arts and Letters of the University of Havana.
1981: Graduated from the School of Applied Arts of the Ministry of Culture, City of Havana.
PROFESSIONAL EXPERIENCE2003: Graphic Re-edition of Silvio Rodriguez’s entire discography up to “Cita con Ángeles” CD. City of Havana.
1998 to 2007: Graphic Art Director and Advisor of Unicorn – Studios Abdala, City of Havana.
1996: Design, layout and supervision of printing in Madrid, Spain for the book “Canciones del mar, Ediciones Ojalá” City of Havana – City of Madrid.
1993 to 2009: Art Director. Independent Artist. Founder of the de Haro Group, City of Havana.
1992 to 1993: Public Relations Manager and Art Director. Caribbean Productions – Artex S.A., City of Havana.
1989 to 1992: Art Director. Publicitaria Coral, advertising agency of the Cubanacan International Tourism and Trade Corporation. City of Havana.
1985 to 1989: Graphic Designer. Havana International Convention Center.
1981 to 1985: Art Director. Medical Sciences Publishers. City of Havana.
1979 to 1981: Graphic Designer. Ministry of Higher Education Publishers. City of Havana.
1977 to 1979: Graphic Designer. Audiovisual Center. University of Havana.